Sunday, June 17, 2012

14 Propaganda Techniques Fox "News" Uses to Brainwash Americans


This truly sums it all up. Why, I've asked myself for years, don't my fact-driven arguments get through to my right-wing father (and others of his ilk)?

http://www.truth-out.org/14-propaganda-techniques-fox-news-uses-brainwash-americans/1309612678

Dr. Cynthia Boaz, Assistant Professor of Political Science at Sonoma State University sums up in one article, the reasons why the left can never seem to get through to the right, no matter how many facts and figures they have on their side. When it comes to the rational brain, the fearful animal wins out. Here's a summary of her conclusions:
1. Panic Mongering. This goes one step beyond simple fear mongering. With panic mongering, there is never a break from the fear. 
2. Character Assassination/Ad Hominem. Fox does not like to waste time debating the idea. Instead, they prefer a quicker route to dispensing with their opponents: go after the person's credibility, motives, intelligence, character, or, if necessary, sanity.
3. Projection/Flipping. This one is frustrating for the viewer who is trying to actually follow the argument. It involves taking whatever underhanded tactic you're using and then accusing your opponent of doing it to you first. 
4. Rewriting History. This is another way of saying that propagandists make the facts fit their worldview.
5. Scapegoating/Othering. This works best when people feel insecure or scared. It's technically a form of both fear mongering and diversion, but it is so pervasive that it deserves its own category. 
6. Conflating Violence With Power and Opposition to Violence With Weakness. This is more of what I'd call a "meta-frame" (a deeply held belief) than a media technique, but it is manifested in the ways news is reported constantly. 
7. Bullying. This is a favorite technique of several Fox commentators. That it continues to be employed demonstrates that it seems to have some efficacy. Bullying and yelling works best on people who come to the conversation with a lack of confidence, either in themselves or their grasp of the subject being discussed. 
8. Confusion. As with the preceding technique, this one works best on an audience that is less confident and self-possessed. 
9. Populism. This is especially popular in election years. The speakers identifies themselves as one of "the people" and the target of their ire as an enemy of the people. 
10. Invoking the Christian God. This is similar to othering and populism. With morality politics, the idea is to declare yourself and your allies as patriots, Christians and "real Americans" (those are inseparable categories in this line of thinking) and anyone who challenges them as not. Basically, God loves Fox and Republicans and America. 
11. Saturation. There are three components to effective saturation: being repetitive, being ubiquitous and being consistent.
12. Disparaging Education. There is an emerging and disturbing lack of reverence for education and intellectualism in many mainstream media discourses. In fact, in some circles (e.g. Fox), higher education is often disparaged as elitist.
13. Guilt by Association. This is a favorite of Glenn Beck and Andrew Breitbart, both of whom have used it to decimate the careers and lives of many good people.
14. Diversion. This is where, when on the ropes, the media commentator suddenly takes the debate in a weird but predictable direction to avoid accountability. 

44 comments:

  1. Replies
    1. And who says only the good die young?

      Delete
    2. And that's a good thing.

      Delete
  2. but how to get them to stop? oh. shut off Faux Noise.

    ReplyDelete
  3. I thought this would have been dome eye opener (there is half truth), but the left and the right is mussguided in the same manner. The left right paradigm is one of the biggest hoax created by an elite to get people at each others throats while they implement there goal of world government by injecting laws that destroy the constitution and our rights. The left and right Presidents are owned by the same elite, with the same agenda. But both sides are so brainwashed that when one side does something, the people hate it, but when the other side does the same thing, the same people accepts it; that is the delusion!

    ReplyDelete
    Replies
    1. VERY MUCH AGREE!

      Delete
    2. Yeah, no, this is wrong--completely wrong, I'm afraid. Who is against women's rights? Who is for unregulated everything? Who is trying to disenfranchise voters? Who is against better education and healthcare? Who is for lower taxes on the rich and for increasing taxes on the poorest? The new, especially virulent republicans.

      Who is for defending women's rights? Who is for appropriate regulation? Who is for better, more affordable education and healthcare? Who is for a fairer tax system that makes the richest pay the same level of taxes? The democrats.

      Your analysis, such as is it, is false. And, sadly, people who conflate the two parties as the same--as you do--conveniently ignore the specifics of policy that affects real peoples' lives in the real world. Use specifics to make your arguments, otherwise, it's not really an argument, it's just yelling.

      Thanks for the comment.

      Delete
  4. This comment has been removed by a blog administrator.

    ReplyDelete
  5. Fox News; the "National Enquirer" of TV journalism. Pure entertainment. Not to be taken seriously.

    ReplyDelete
    Replies
    1. The sad truth is that Fox "News" IS taken seriously and is the most popular cable news out there. Many millions of Americans watch and believe it. It is entertaining for those who know that it's apocryphal nonsense, but for far too many Americans, it's their only source of info. Thanks Rupert Murdoch, you old POS!

      Delete
  6. I never watch TV at home, so in those cases where I am in the room with a TV on Fox, I'm fascinated with what they do and how. One thing they do regularly is take any bad news, or bad spin on news (gas prices, unemployment, trade deficit), while the words and a graph blast the bad news, they run a reel of Obama walking off a plane or something. The visual connection with someone NOT doing anything about it is all they need, because when it is hammered in all day, all week, all year, the audience is conditioned to feel hate when they see him. Seems obvious, but it WORKS.

    ReplyDelete
  7. Again, Media Matters/Think Progress only uses 12 of these. FAIL.

    ReplyDelete
  8. http://prospect.org/article/today-false-equivalence

    ReplyDelete
  9. This should be made into a video. Also, FUCK FOX NEWS.

    ReplyDelete
  10. Your second word just about sums it up. The word is "Truly"; the spelling error in such a prominent spot says a great deal about attention to detail that is required for cogent analysis. By so clearly failing at the second word, it vitiates any respect a reader might have for the BS that follows...

    BTW, if the same same criteria were fairly applied to MSNBC, where liberal guests are lobbed soft-ball questions by leftist commentators, and elections are routinely analyzed through a leftist prism by an all-left panal, the propagandist nature of MSNBC as "news" channel would be even more evident than the case against Fox News.

    ReplyDelete
    Replies
    1. Cogent analysis? Sounds elitist! "Trully," although a spelling error, was the error of the poster, not the analyst. I'll match examples of each item regularly perpetrated by Fox with anything you can cite from MSNBC.

      Delete
  11. "an all left PANAL"....NICE attn to detail...Nice right wing Ad Hominem attack!

    ReplyDelete
  12. As a deaf white straight male's point-of-view...Its same thing CNN runs negatively against George Bush and this is now FOX's turn. Seems left wing can't understand as well as right. Both do sucks! I believe Obama and Bush works well but its what we believe in differently. Old fashion ways or the "change" ways. I admittedly I rather the old ways. It works wonders for me.

    ReplyDelete
  13. You forgot a few of the major points of brainwashing they use regularly:

    1)Telling their audience they are the best, smartest, truest and most patriotic.
    2)Telling you that everyone else is lying to you and that only they can be trusted.
    3)Telling you that the opposition hates you and everything you stand for and their only goal is to destroy your way of life and your beliefs.

    ReplyDelete